Customer Cases

Halton Farms, UK

Tom and Karen Halton from Halton Farms became trend setters among the local farming community. 12 years ago, they changed to crossbreeding at their Cheshire Farm because of troubles with the fertility and poor overall health of their pure Holstein. With 530 cows yielding over 11,500 liters per cow/year with high components, excellent health and fertility performance Halton Farms is something the farming community is looking up to. 

“We don’t have anything like a sick cow pen. You walk on to the yard at half past four in the morning and it’s an absolute delight because they’re all just so happy and healthy. It’s amazing, we love it.”, Karen adds.

 Longford Farm, UK

Karen and Jonathan Martin at Longford Farm in Market Drayton, in the UK used crossbreeding to turn around their Shropshire farm after TB devastated their herd. The decision was right, and ProCROSS transformed their dairy business.  

The Martin family are now milking 370 cows using the ProCROSS system at Longford Farm, which consists of 590 acres on two different sites.

“We definitely wouldn’t go back to pure breeding because what we’re doing is pulling all the good traits from all these breeds and putting them together. That’s the strength of what we’re doing”, Karen states.

Andy Williamson, UK

Andy Williamson and his father run a herd of more than 600 cows on a 360-hectare dairy farm (194 hectares owned, and the rest rented) near Nantwich, Cheshire. 

Five years ago, health problems were becoming unsustainable. “We were facing problems with feet and legs and high culling rates, which was jeopardising the efficiency of the whole operation,” says Andy. 

In their search for more efficient and healthier cows, they were introduced to the scientifically proven crossbreed, ProCROSS, which is a combination of VikingRed, Montbeliarde and VikingHolstein. 

Ben Andersen, USA 

Ben Andersen is a dairy farmer driven by profitability. With his family, he manages two dairy herds (Andersen Dairy & Seagull Bay Dairy) in Idaho, USA, for more than 2,200 milking cows, including 592 Holsteins and 1,679 ProCROSS cows. 

“What I really like about the ProCROSS is their tremendous feet and legs. They have super locomotion and less lameness," says Ben.

Ben continues: “The level of production between Holstein and ProCROSS herds is similar. On the other hand, I noticed a higher level of fertility, a decreasing of stillbirth and a higher level of survival for ProCROSS cows. So, my replacement rate dropped. When you add up all these figures, the impact for my profitability is important. Finally, my quality of life has improved.”

TriCross Dairy, USA 

TriCross Dairy was cofounded by Californian brothers-in-law Tom Koolhaas and Wes Bylsma. Their dairy facilities, which were completed in November 2017, include a 1,100 by 600-foot cross ventilated free stall barn and a 100-cow rotary parlour. TriCross Dairy is home to 5,000 head of dairy cows.

For the two brothers-in-law, the genetic selection of each breed is important: “We always use the top VikingRed & Montbéliarde Coopex bulls,” say the dairymen.

Longevity is also a strong argument when it comes to the profitability of the dairy operation. 

Ellinglund Økologi, Denmark

Gert Glob Lassen took over Ellinglund Økologi (organic) farm in Silkeborg, Denmark, from his father in 2006. Gert and his wife Anne are passionate organic milk producers and have become a reference farm in Europe for efficiency and success with the three-way crossbreeding system, ProCROSS.

Lassen explains that the physical condition is also a “plus” in his organic herd: “Physical body condition means more muscle - not skinny cows - that also keeps them healthy, and they will achieve a better price when we send them for slaughter,” he says.   

With an annual average of 4.06% fat and 3.42% protein, Ellinglund is one of the best organic crossbreed herds with high performance and one of the most prestigious herds in Denmark. 

Martin Mühlinghaus, Germany

As a third-generation farmer, Martin Mühlinghaus operates his family business, Ingelsbrucher Hof in Velbert, near Wuppertal in North Rhine Westphalia, Germany. On 1 June 2019 he became the official successor to his parents, running a farm that lies idyllically on a hill. Currently his dairy herd comprises 120 cows; their progeny brings the total to around 250 animals.

The cows are outside all year, enjoying access in summer to extensive meadows. The barn incorporates stalls with a straw mixture and numerous cow brushes at intervals, ensuring the animals' comfort. The herd's current production output is 9,500 kg milk, with 4.20 % fat and 3.45 % protein.

Anders Kirch, Denmark

Anders Kirch is the manager of a farm with Holstein cows in Denmark but in February 2019 he began to inseminate with Montbeliarde and VikingRed and thus took the first steps towards a ProCROSS herd.

“We have had challenges with fertility and feet & legs and I saw benefits in the ProCROSS herds I visited before making my decision. The hybrid vigour and the slightly more robust cow will be of great benefit to us,” says Anders Kirch.
He describes himself as a bit of a "breeding nerd" and this will not change because he is now crossing. On the contrary, he expects to spend at least as much time finding the right bulls going forward and looks to the Nordic Total Merit (NTM) index for both VikingHolstein and VikingRed.

Karl-Christian Wilke, Germany

Karl-Christian Wilke is a young dairy farmer from Germany.  His farm is located outside the city of Frankfurt and he has 130 cows – with around 40 ProCROSS. The average production of milk at his farm is 9,500 kg ECM. 

Karl says that the most valuable characteristics of his ProCROSS cows are that they are “fit” meaning “healthy in all the important traits.” 

“They have easy calvings; they walk trouble free, they are healthy,” he states. 

Thomsen Organic Farm, Germany

“We are an organic farm and it is important to us to improve the health of the herd. For us, excellent hoof health is a fundamental thing, if they are not able to walk then they are not able to eat and produce”, Peter Michael, states.

The herd performance is about 9,000 kilograms per cow and that with a fat content of 3.90% and 3.40% protein. They have 100 milking cows.